Brand guide
EasyMarquee identity
A control-room brand for digital signage: the screens are the color, the dark is the room. Confident, clear, and easy — never enterprise-stiff.
Logo
Primary lockup — mark + wordmark. "Easy" is set lighter (weight 500), "Marquee" bold (800): the ease is light, the display is strong.
The mark is two displays — one glowing, one behind — with content playing: one screen becomes many. It reads at 16px, so it doubles as the favicon.
Color
Content hues — used only as on-screen tiles, never as UI chrome:
#8B7BFF violet
#FFB020 amber
#FF6B6B coral
#37D67A green
#FF7AC6 pink
Typography
DisplayBricolage Grotesque
Headlines, wordmark. Weights 700–800, tight tracking (-0.02em).
BodyInstrument Sans — clear, friendly, legible.
Running text and UI. Weights 400–600.
MonoJetBrains Mono — LABELS · STATS · 12×9
Eyebrows, counts, technical labels. Uppercase + letter-spacing.
Voice
- Plain, not technical. "Every display, one dashboard" — not "centralized multi-endpoint orchestration."
- Confident and calm. It just works; we don't oversell it.
- Name things by what people see. Screens, walls, playlists — not webhooks and specs.
- Easy is the whole promise. Every claim should feel effortless to act on.
Tagline
Digital signage,
made easy.
Alt lines: "Every display, one dashboard." · "Light up every screen." · "Your screens, your rules."